Paddle board brands and the countries where each is officially sold: the United Kingdom, Ireland, the United States, Canada and Australia. Countries are listed only where we found the brand’s own store, an official distributor or an official dealer network.
Brands we are in contact with
In contact
Aqua Marina
Owned by ORPC Group (China)
Inflatable SUP, kayak and boat brand sold through an international dealer network.
Boards: Inflatable all-round, touring, racing, family and fishing boards; also kayaks
In contact
Starboard
Founded 1994
SUP and windsurf board brand selling hard and inflatable boards plus paddles.
Boards: Hard and inflatable boards: all-round, touring, surf, race, crossover
More paddle board brands
Independent listings, shown in grey. We have not been in touch with these brands and none has endorsed this site.
Independent listing
Atoll
Huntington Beach, California, US
California inflatable SUP brand with separate US and Canadian web stores.
Boards: Inflatable
Independent listing
Bestway Hydro-Force
Bestway (inflatables manufacturer)
Inflatable-products maker whose Hydro-Force line includes budget inflatable SUP sets.
Boards: Budget inflatable sets
Independent listing
Bluefin SUP
Hebden Bridge, West Yorkshire, UK
Family-owned UK inflatable paddle board brand selling mainly direct online.
Boards: Inflatable all-round and cruiser packages
Independent listing
BOTE
Florida, US
US paddle board and outdoor gear brand with separate regional storefronts for the US, Australia and Europe/UK.
Boards: Inflatable and rigid: all-round, fishing, tandem
Independent listing
Decathlon Itiwit
Decathlon (France)
Itiwit is Decathlon's in-house water sports brand, sold through Decathlon stores and websites.
Boards: Compact, touring and race inflatables; kayaks
Independent listing
Fanatic
Boards & More (Austria)
Boards & More brand making inflatable and composite SUPs, with official US-dollar and euro web stores.
Boards: Inflatable and composite SUP; windsurf, foil
Independent listing
Hala Gear
Colorado, US
Inflatable SUP brand focused on river and whitewater paddling; sells through its own store and dealers.
Boards: Inflatable river, whitewater, all-water and fishing boards
Independent listing
Honu
Sydney, Australia
Australian-founded inflatable SUP brand with regional stores and local warehousing.
Boards: Inflatable
Independent listing
iROCKER
Florida, US (founded 2013)
Inflatable SUP brand with warehouses in the US and Canada; sells direct and through authorised resellers.
Boards: Inflatable all-round, touring, race, yoga, fishing
Independent listing
ISLE Surf & SUP
San Diego, California, US
Direct-to-consumer paddle board and surf brand based in San Diego.
Boards: Inflatable and hard boards; surfboards
Independent listing
Jobe Sports
Netherlands (founded 1974)
Dutch water sports brand with a store locator listing distributors and dealers.
Boards: Inflatable Aero range; wake, ski and towables
Independent listing
NRS
Moscow, Idaho, US
Employee-owned paddling and rescue equipment company.
Boards: Inflatable boards, paddles and safety gear
Independent listing
Red (Red Paddle Co)
Devon, UK (founded 2008)
Inflatable stand up paddle board maker, now branded Red; sells through its own online store and specialist retailers.
Boards: Inflatable all-round, touring, race, windsurf-SUP
Independent listing
Retrospec
United States
Outdoor and cycling brand selling inflatable SUPs through its site and dealers.
Boards: Inflatable Weekender series; kayak hybrids
Independent listing
ROC Outdoors
Largo, Florida, US
US online-focused seller of inflatable SUPs, paddles and accessories.
Boards: Inflatable
Independent listing
Sea Eagle
Port Jefferson, New York, US (founded 1968)
Family-owned US maker of inflatable boats, kayaks and paddle boards; sells direct and via a dealer list.
Boards: Inflatable boards, kayaks and boats
Independent listing
TAHE Outdoors (BIC SUP)
Estonia; production in France
BIC Sport was acquired by TAHE Outdoors in 2020 and rebranded TAHE; the range covers SUP, surf, kayak and windsurf.
Boards: Inflatable and rigid SUP; kayaks; windsurf
Independent listing
Thurso Surf
Direct-to-consumer, online
Direct-to-consumer inflatable paddle board brand selling through its own online store.
Boards: Inflatable boards, paddles and accessories
Independent listing
Tower Paddle Boards
San Diego, California, US (founded 2010)
US direct-to-consumer SUP brand selling from its own website.
Boards: Inflatable and solid: fishing, yoga, touring
Availability changes. Check the maker’s own site for your country before you buy. Brand names belong to their owners.